Top 5 Social Apps in Kenya Q2 2024: Performance Overview

In the second quarter of 2024, the top 5 social apps in Kenya exhibited varying performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look at how these apps fared on a unified platform, according to data from Sensor Tower.

Facebook Lite from Meta Platforms, Inc. demonstrated steady weekly revenue, peaking at around $1.4K in early May. Weekly downloads showed a significant surge, starting at 578K in early April and stabilizing around 142K by the end of June. Active users remained robust, increasing slightly from approximately 13.7M to 14M throughout the quarter.

TikTok Lite - Save Data saw a substantial weekly revenue, fluctuating between $10.6K and $15.5K. The app's downloads experienced an upward trend, starting at 375K in early April and ending at 167K by late June. Active users remained relatively stable, hovering around 3.8M to 3.9M throughout the quarter.

Instagram Lite, published by Instagram, recorded consistent weekly revenue, peaking at $1.8K in early May. Downloads showed a notable increase towards the end of the quarter, rising from 258K in early April to 161K by the end of June. Active users exhibited a steady climb, reaching approximately 3.7M by late June.

X from X Corp. demonstrated variable weekly revenue, peaking at around $3.2K in late April. Weekly downloads saw a dramatic rise towards the end of June, reaching approximately 183K. Active users increased slightly, ending the quarter at around 1.1M.

Lastly, Status Saver - Video Saver from Save Status, Video & Image Downloader showed steady weekly downloads, ranging from 13K to 50K. Active users remained consistent, increasing from 297K to approximately 263K by the end of June.

For more detailed insights and data, visit Sensor Tower.